Vimeo Tip Jar

The challenge was making a new money behavior feel simple and legitimate. We solved it by distilling it down to a single idea, ‘support creators you love so they can make more,’ then using a playful explainer approach to make the mechanics feel obvious instead of salesy.

My Role: Motion Design // Senior Art Direction // Design

Corey Ellis: Cinematographer
Mister Bronx Audio Post: Sound Design// Mix
Dave Wolfe: Sound Design// Mix