Klaviyo Composer Launch Film

Opportunity

Klaviyo was launching Composer, an AI campaign-building tool designed to help marketers turn a simple prompt into ready-to-launch campaigns across email, SMS, and flows. The video needed to make that idea feel fast, clear, and useful without getting buried in software explanation.

My role: Creative Director Motion Design

Challenge

The product story was abstract. Composer is about speed, automation, personalization, and brand control, but those ideas can quickly become generic in a launch film. The challenge was to make the tool feel tangible while keeping the energy high enough for a major product announcement.

Solution

The motion approach focused on making Composer feel fast, clear, and easy to understand. The video uses bold typography, heightened UI moments, product visuals, and quick transitions to help connect the idea of a simple prompt to a full campaign system across email, SMS, and other marketing channels.

Impact

The film became part of Klaviyo’s Composer launch push and helped frame the product as one of the headline updates in their Q1 rollout. It gave the launch a clear visual story, turning a complex AI marketing tool into something simple, energetic, and easy to understand.

Director: Julien Lormant
Motion: Johan Petit